How to Start a Subscription Video Streaming Service

Written by
Special HQ
January 29, 2021

Global video on demand (VOD) revenue grew to $60 billion in 2020 and is expected to reach $96 billion by 2025. As consumers hungry for new entertainment cancel their cable services and add 2 to 3, and even 4 new subscriptions to their screens, the opportunity for new creators to enter the SVOD market and capitalize on this growth is greater than ever!

Using Special, starting your own subscription video streaming service has never been easier. Special provides creators with global distribution, flexible content monetization, and transparent audience analytics so you can focus on what matters most - producing premium content for your audience! And getting started is completely free.

The Simple Steps to Create a Subscription Video Streaming Service on Special.

Are you ready to stream independent? We make it easy.

Step 1: Establish Your Brand

You already have a brand that your audience loves and associates with your content. As you onboard Special, establishing your brand with your premium content offering is easy. Here’s the straightforward path to monetizing your content on Special.

Secure your channel name, logo, and brand color.

Taking time on the front end to pick a channel name and a logo that communicate who you are - and more importantly what you’re about - will help your audience and future subscribers better understand what to expect from you and why they should watch and subscribe. Use simple imagery that relates to your channel’s topic and a color that helps convey the personality of your brand.

With Special’s easy to use design interface, establishing your brand has never been easier. We give you all the tools you need to customize your look as your brand changes and evolves.

Step 2: Upload Premium Videos: Films, Series, Shows, and Episodes

Once your channel is set up, it’s time to add a content catalog that will attract and grow your paid audience on Special.

Organize your content by films, series, episodes or shows that you know will draw your viewers in repeatedly. The key is to keep your audience hooked with new content weekly or monthly to continue delivering value and to build audience loyalty. Don’t forget about bonus content and behind- the-scenes videos that can also provide more exclusive touch points with your biggest fans.

Creating video thumbnails that immediately catch the interest of your intended audience is key during the upload phase. Here are some tips to create amazing video thumbnails that increase viewer engagement.

Check out Special’s “Staff Picks” to see creators that we think are nailing content delivery for their subscribers!

Step 3: Choose Your Subscription Price

In order to get paid, first you’ll need to connect a Stripe account within Special’s creator studio. Once you’ve connected your bank account through Stripe, Special deposits your monthly recurring revenue directly into your bank account on the first of every month, securely and hassle free.

Defining how many subscribers you expect, what they’re willing to pay, and what you want to earn from your subscription video business will help you decide your subscription pricing plans.

Be clear on what works best for your business model. Will you ask viewers to pay monthly, annually, or offer both? Understand the power of discounts in converting fans into paying viewers for a longer relationship and stronger recurring revenue opportunity.

Doing your homework and market research on what other creators on Special with a similar audience charge can be helpful in understanding what viewers are willing to pay and how you can be competitive. For example, at Special we generally see education content channels priced at $10 - 20/month.

If you’re still feeling unclear on your pricing, we’ve created this handy Creator Earnings Calculator to make it easier to hit your goals.

Step 4: Tell the world!

Congratulations! You’ve launched your very own premium subscription streaming service like Netflix, Hulu, or Prime Video unlocking subscription memberships for your biggest fans.

Now, it’s time to tell the world! Like any business, get creative with your marketing and promotion strategies to bring new viewers to your channel. Social media, your email signature and newsletter, and direct messages to your fans are quick and free ways to get traffic flowing to your Special. We will help spread the word too!

Feeling stuck on how to share the news? Here are some simple tips for promoting your Special to your audience.

Get started for free!

Check out these creators on Special who have kicked off 2021 with a premium SVOD platform for their biggest fans. It’s time to take control of your content and your business with Special.


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